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Curb people’s aversion to new ideas by offering samples

Curb people’s aversion to new ideas by offering samples

Creator of the telephone, Alexander Graham Bell, had his invention dismissed as nothing more than a useless toy by the world’s leading communication company at the time, and George Lucas’s original Star Wars script was rejected by all the major Hollywood studios except one. This brings us to another innovation myth – that people like new ideas. From the examples above, we can see that people aren’t so…

What is drip marketing and how can I use it?

What is drip marketing and how can I use it?

Customers are worth much more than just what they purchase, it is important to build relationships with customers so they will come back to purchase more and tell friends and family about your brand. Drip marketing is a good way on how you can build these relationships through automated email campaigns. Drip marketing is sets of automated emails that go out based on specific timelines or user actions, this builds…